What kind of company would you want to run, if you had to choose? Now, imagine your life as that company.



Imagine a large, buzzing company. It has a large, public audience and large customer base. It has many people working for it. It has a big portfolio of assets and liabilities and millions or billions of dollars of investments.

Could you think of yourself like a company?

You may not have millions of customers. However, consider people you interact with regularly. Perhaps colleagues, clients or clients, people in a meeting, even friends, relatives or aquaintances. These people could be thought of as an “audience”, or a number of “audiences” and perhaps as a customer-base.

You may not have many (or even any) employees. However, consider people you pay. Perhaps you run a small business and have a few people on the payroll. Or perhaps there are people you pay for personal goods and services – the hairdresser, the person at the checkout, a legal professional, the barista at the coffee shop. They are all people who you pay for their time and effort. These people could be thought of as “employees”.

You may not be dealing in financial accounts in the millions. However, consider your personal finances. What are some assets that you might have yourself? You might have money in savings, in a bank account, or money available on credit. You might have physical assets, such as a home that you own or rent, a car or bike for transportation, etc. You might have equipment, such as computers, storage facilities, tools. These could be thought of as assets. You likely also have liabilities, perhaps a mortgage on a house.

Finally, most companies have products that they sell and/or services that they provide. Well most likely there are products and/or services that you provide. The service might be the line of work that you do, for those who employ you or for your clients. If you’re a student then perhaps there are people in your network, e.g. other students you help out or internships / apprenticeships you take. And there are services you will provide in the future, when you do get a job.

There are other things you might think of as being “assets” or “property” of a company, such as brand, culture, style. These things can be intangible, but strongly affect a company, giving off a vibe or a feeling to customers and employees about what that company stands for. You could think of yourself as having these kinds of characteristics. A personal brand. A personality. A characteristic or perspective that you bring to a situation, and that people recognise you by. These could be thought of as intangible assets.

A company can have a history and a culture, and so can you. Whether its your accent, your handwriting, a vocabulary, a religious upbringing, you bring with you a whole myriad of historical and cultural influences, coming from your family and/or the environment you grew up in.

Finally, companies have partnerships, and so do you. Whenever you ask a friend for help with something specific, which you know they will be more knowledgeable about, and which you prefer not to focus on, that could be thought of as a partnership. Perhaps you have a very close partnership in the form of a relationship. Or other kinds of partnerships, such as people you trust to get advice from, in certain specific areas. Or people you do business with or in some other way, in which there’s a division of labour.

If you consider all of the above areas of life, and how they are similar to the functioning of a company, that could lead to some interesting questions.

Where do your strengths lie? What are your core and non-core competencies? What kind of role do you want to play, in the ecosystem of people and influences in which you find yourself? What opportunities exist, given the above? And what are the constraints of limiting factors you need to be mindful of?

What kind of company would you want to run if you were a CEO? In a sense, you already are a CEO. You have products/services that you offer. You have an audience and perhaps customers and clients. You have assets – tangible and intangible. You have a kind of brand, style, history, culture, whatever you call it.

By thinking of yourself as the CEO of the company that is “your life”, you can start to make choices that steer your life in the direction you would prefer.

You might think about your audience. The people you interact with. Survey the different groups of people and what they’re looking for. And see if you can tailor your messages to them. Perhaps you can serve them in a different way. One that gives you an opportunity to shine, and do your best work.

You might think about where and how you spend pay for services and products. There may be ways to reduce spending on things that aren’t essential or core to your life. But there may also be ways to increase or channel spending, which make you better and stronger and the core of what you do. Some basic examples may be tools, books, education, courses, events. But there may be other less obvious ways of spending money that give you a boost. All of these could be seen as re-investments back into your own growth.

You might think about your history, culture and personal style. How do these currently work to help you. Might there be aspects of your background that you hadn’t thought about in a while, which you could explore and perhaps bring out more, to reap advantages?

You might think about your partnerships. What are some partnerships that you are currently in, which work well for you? Are there other partnerships you haven’t looked into yet, which you might offer value?

Finally, you no doubt have values. Moral or ethical concepts that come out of your background and/or that you have made a deliberate effort to cultivate. You may or may not be able to practice them in every situation, but the more you steer your life in the direction of those values, through small choices you make on a regular basis, the more you can steer yourself towards a life in which you can practice them in most, if not all, situations.

So what kind of company would you want to run, if you had to choose? And how would you run your life as the CEO of that company?


Work and life comes to us in ebbs and flows. The “ebbs”, or “downtime”, can be a great opportunity for “slow thinking”.


Have you been working on a large, challenging, long-term undertaking? Perhaps a startup, or a large corporate project?

You are probably going to find that there are up-times and down-times. Ebbs and flows.

There will be stretches of time during which you’re fully engaged and “in-flow”, i.e. you’re spending multiple hours of a day, perhaps 6 or even 8, and those times are fully engaging you, and you’re using most of your mental and physical capacities, and you’re engaged in the immediate problem at hand.

But you will also probably notice that there are downtimes. These will vary in length and frequency, according to the nature and kind of work, the industry you’re in, etc. For example, some industries are seasonal. Some corporations have periods where people are away on holiday at certain times of the year. Some consulting relationships go through periods of less direct contact/communication with the client.

These “down” periods could go for months or weeks at a time, or parts of the week (e.g. weekdays vs. weekends), or parts of the day (e.g. morning vs. afternoon).

It can be helpful to notice these downtimes and to spot the patterns in them. This is because, during these downtimes, you can perform activities, mental or otherwise, which are better suited to downtime. Activities which would be more difficult to do during “uptime”.

During uptime, you’re in a more “reactive” move, responding rapidly to events and situations as they occur. Whereas during downtime, you can do more of what I call “slow thinking”.

By “slow thinking” I’m referring to things such as strategic thinking or long-term planning. Taking a step back and thinking about the bigger picture. Asking what you’re trying to do. What are the broad goals? Are my day-to-day actions (when I’m in “uptime”) appropriately focused on, and contributing to, those goals? And, heck, am I enjoying myself? Is this sustainable over the long term? Are there strategic changes or tweaks I could be making? For example, could I be taking my effort in one domain and applying it to a different market, where it’s more sought-after or more valuable, or applying it to an additional market, so that I can increase my customer-base?

Using down-time in this way may not only be beneficial – it may be critical. It may only be in those slower contemplative moments that you identify a major problem or issue or risk to what you’re doing, that otherwise would have gone un-noticed in the hustle and bustle of “getting stuff done”. So it can be important to pull yourself out of up-time, if needed, and deliberately move into down-time, to give yourself a proper chance to have insights you wouldn’t have otherwise had the time and space to have.

The down-time can function as a kind of rehearsal for up-time, because, during down-time, you are preparing ahead-of-time for the decisions you’ll need to make and the actions you’ll need to perform when you’re back in up-time again.

During down-time I recommend putting yourself in spaces and doing things that mentally relax and inspire you. Perhaps visiting a calm and peaceful place such as a park or a camping site. Perhaps walking or exercising. And giving your mind a chance to “tick over” everything. Everyone has a different way and you might have your own way of creating a space. But whichever way you choose, it should give your mind freedom to contemplate, wander, retrospect, revisit and then be strategic about the future and the next steps.